How Good Photography Can Make or Break a Real Estate Listing

Posted on May 30th, 2023.

If you want to sell a home, there is an universal, timeless truth: The first impression is everything. And that first impression is often made through the listing photos. If the photos are good, they can make a home look its best and attract potential buyers. But if the photos are bad, they can turn buyers away and make it harder to sell the home. Now, "bad photo" doesn't just mean "bad resolution"; in fact, things such as the time of day, lighting, and even the angle you take can have a great effect into how attractive a property can be.

Here are some of the reasons why good photography is so important for real estate listings:

  • Photos help buyers visualize themselves living in the home. When buyers see photos of a home, they can start to imagine themselves living there. They can picture themselves raising a family in the backyard, entertaining guests in the living room, or cooking dinner in the kitchen. Good photos can help buyers connect with a home and make them more likely to want to buy it.
  • Photos make a home look its best. Even if a home is in great condition, it can still look its best in photos. A good photographer knows how to use lighting, angles, and composition to make a home look its best. This can help a home stand out from the competition and sell for a higher price.
  • Photos can help sell a home faster. Studies have shown that homes with good photos sell faster than homes with bad photos. This is because good photos make a home look more appealing and attract more potential buyers.
  • If you're selling a home, it's important to invest in good photography. A good photographer can make your home look its best and help you sell it faster.

"What Time Is It?"

The time of day can have a big impact on the quality of real estate photos. The best time to take real estate photos is during the day when there is plenty of natural light. Natural light is the most flattering light for taking photos, and it can help to make a home look its best.

Here are some of the reasons why natural light is so important for real estate photography:

  • It is soft and flattering. Natural light is not as harsh as artificial light, and it can help to make a home look more inviting.
  • It can create a sense of space. Natural light can help to make a home look larger and brighter.
  • It can help to highlight the home's features. Natural light can help to make the home's colors pop and its features stand out.
  • If you can, try to schedule your real estate photo shoot for the middle of the day when the sun is at its highest point. This will give you the most natural light and help to create the most flattering photos.
  • Avoid taking photos in the early morning or late afternoon when the sun is low in the sky. The low angle of the sun can create harsh shadows and make a home look dark and gloomy. If you have to take photos in the early morning or late afternoon, try to use a reflector to bounce light back into the shadows. This will help to fill in the shadows and create a more evenly lit photo. Alternatively, depending on your location, you can see that periods in between 10 AM and 2 PM can bring a good balance between brightness and angled shadows, which can further enhance the sense of depth.
  • Open the curtains and blinds. This will let in as much natural light as possible.
  • Avoid shooting directly into the sun. This will create harsh shadows.
  • Use a tripod. This will help to keep your photos steady and prevent them from being blurry.
  • Edit your photos. Once you've taken your photos, you can edit them to improve their appearance. This includes adjusting the brightness, contrast, and color of the photos.

The Right Photographer is the Real Key

Here are some tips for choosing a good real estate photographer:

  • Get recommendations from friends, family, or colleagues. Ask around for recommendations from people you trust who have recently sold a home. They may be able to give you the names of good photographers who they worked with.
  • Look for photographers who have experience shooting real estate. Not all photographers are created equal. Some photographers specialize in shooting real estate, while others do not. Choose a photographer who has experience shooting homes and knows how to make them look their best.
  • Get a portfolio of the photographer's work. Once you've found a few photographers who you're interested in, ask to see their portfolios. This will give you a good idea of their style and how they shoot homes.
  • Get quotes from multiple photographers. Once you've found a few photographers whose work you like, get quotes from each of them. This will help you compare prices and find the best deal.

Once you've chosen a photographer, be sure to work with them to schedule a time to shoot your home. Be prepared to clean and stage your home before the shoot. And be sure to be on time and available for the photographer when they arrive.

If you have the capability, you should absolutely follow these tips as well:

  • Stage your home. Staging your home means making it look its best for the photos. This includes decluttering, cleaning, and adding furniture and accessories to make the home look inviting.
  • Take multiple photos from different angles. Don't just take one photo of each room. Take multiple photos from different angles to give potential buyers a good view of the home.
  • Use a tripod. A tripod will help keep your photos steady and prevent them from being blurry.
  • Edit your photos. Once you've taken your photos, you can edit them to improve their appearance. This includes adjusting the brightness, contrast, and color of the photos. Make sure to keep it grounded into what the property actually is, as this is not a "Potemkin Village" situation, but a property you are actually going to sell!

By following these tips, you can take great real estate photos that will help you sell your home faster and for a higher price. In a world where first impressions matter more than ever, professional real estate photography can make or break a sale. At C Flight 489 Productions, we understand the importance of great visual presentation, and we're committed to helping you showcase your properties in their best possible light. To learn more about our services and to schedule a shoot, please don't hesitate to contact us at [email protected]. We're excited to hear from you and to help you take your real estate marketing to the next level!

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